What audience are you trying to reach with your company’s health-related information:
- General consumer?
- Growing senior market?
- Health care personnel like doctors, nurses, therapists, technicians?
- Health executives and administration?
- Sales reps?
- The media?
- All of the above?
WM Medical Communications has been developing marketing materials directed to all these audiences since 1988.
I have also provided strategic planning for reaching these folks, even if your company isn’t in health care. For example, maybe you’re a supermarket chain that wants to provide nutrition advice on your Website, but you can’t find a dietitian who can write in plain English.
I believe in making websites easy to read; it’s a skill that has led me to teach classes on the subject both at national conferences (including the Direct-to-Physician/Direct-to-Consumer) and (periodically) within clients' offices. One of the key rules I give my audiences is “Keep it neat,” which is why on these pages you will find only a partial list of my skills and clientele. Feel free to contact me with questions.
Look forward to talking soon!