Who is Wendy Meyeroff?
I started working as a reporter and was the managing editor of health care magazines in the early 80s. I segued into business-to-business advertising, and then to public relations.
In 1988, I founded WM Medical Communications. Unlike most people labeled “medical writers” (and I was a member of the American Medical Writers Association for many years) I found I could write not only clinical materials but also materials for the lay public. Indeed, I found I had a definite knack for "consumer-speak," a skill that is lacking among most medical writers
And thanks to my work in editorial, I’ve also honed my skill in strategy and market analysis. After all, how can you keep a magazine successful if you can’t analyze the changes your audience is facing—and adapt your content accordingly? I brought this “What’s the Story?” mindset into advertising and PR and it was that which led to my consistently creating successful marketing campaigns and rescuing failing ones.
Find out more now. Call 410-655-6226. (For a fun marketing story when you call, ask about the Gestational Diabetes pitch restructure. It meant the difference between seeing only two reporters at a luncheon and bringing in nearly 30.)