Reaching an increasingly important market
When I was at the White House Conference on Aging in December 2005 (one of the few health writers attending with true experience in the so-called “Mature Market”) the U.S. already had 35 million adults age 65-plus. That’s opposed to only 3 million at the start of the 20th century.
Take a look at some other numbers relating to this audience:
- The number of older adults rose another 2 million, to 37 million in the 18 months following that conference
- This number continues to increase, since the majority of Baby Boomers turns 65 in 2011
- By 2030 this population will be twice as large as it was at the turn of this century: 71.5 million
- There are actually different levels to this market, with some growing even faster than others*
Lots of companies are finally waking up to this tremendous market . . .but not many have any true experience in reaching them, the way I have since 1987. Among the industries/services (in and outside of healthcare) that have come to me for advice in reaching this market of savvy spenders:
- Home care device
- Retirement community developer
- Beauty industry
- Natural food retailers
- Nutritionists
- Financial planners
- Website developers
- Travel industry
Let me show you how to enhance your visibility among the different aspects of this population. Right now, go to Contact Us, enter your info and check “Boomers & Beyond”. Also keep your eyes open for more information (including a blog) relating to this market.
*All stats in bullet points are from “Older Americans 2008,” Federal Interagency Forum on Aging report.