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Look, it’s an eBook! It’s a case study! It’s a blog!

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You name the health/science/tech communications custom content project and I'll make it readable for B2B and B2C (trade and consumer markets). And YOU get the credit. 

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Sample Successes

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  • Raised one company's news readership (seniors & families) from 1.5 to 3 million in about 16 months

  • One of first reporters launching CBS' first consumer site

  • Changed one title and saved, then wrote, NY Times special section

  • Conceptualized then wrote burgeoning company's first-ever health trade white paper

  • PR storyteller who placed NY MacUsers Group on CNBC, NY Times, et al

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Who's your audience?

 

  • Patients and other consumers

  • Health professionals

  • Sales

  • Executives

  • Growing senior market

  • The media 

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The rest of the world? (Well, not quite...but close!) Read on, then hit Contact Wendy below or check Get Acquainted (under Teaching) for specific classes.

Wendy Meyeroff, Plain Language B2B & B2C

Wendy J. Meyeroff, President

Award-winning print and online

health/tech reporter, ghostwriter

and marketing consultant for 20+ yrs. 

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B2B Health Audience

Writing for the B2B Health Professionals is where l started. That includes not only the MDs, but RNs, PhDs and other clinical initials.

 

I also help reach other abbreviations: e.g., CEO, CFO, CMO, IT...list continues. Allergan, Sonosite, Cigna and Philips Healthcare are just a few of my collaborators (as we call true teamwork) in this professional market

Patient & Consumer Health

Most "medical" writers cannot work in lay language...I call it "consumer-speak." 

 

It's helped CBS launch a health website, get Woman's Day magazine a reprint request from Johns Hopkins and Erickson Retirement Communities win print AND web awards for reaching the growing 55+ market. 

General Business

Understanding solid research and being able to hold interviews in health created my STEM writing and marketing consultancy.

 

Among the clients (U.S. and abroad): Pirelli Engineering (N.A.); BASF Chemical, Zerex Automotive, Revlon, et al. 

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