Reaching this increasingly important market

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When I was at the White House Conference on Aging in December 2005, I was one of the few health writers attending with true experience in the so-called “Mature Market”: since the early 90s. The U.S. already had 35 million adults age 65-plus.  That’s opposed to only 3 million at the start of the 20th century.

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Take a look at some other numbers relating to this audience:

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• The number of older adults rose another 2 million, to 37 million in the 18 months following that conference

• This number continues to increase, since the majority of Baby Boomers turned 65 in 2011

• By 2030 this population will be twice as large as it was at the turn of this century:  71.5 million

• There are actually different levels to this population, with some growing even faster than others

 

Lots of companies are finally waking up to this tremendous market . .  .but not many have any true experience in reaching it, the way I have. Among the industries/services (in and outside of healthcare) that have come to me for advice in reaching this audience of savvy spenders:

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• Home care device

• Retirement community developer

• Beauty industry

• Natural food retailers

• Nutritionists

• Financial planners

• Website developers

• Travel industry

Let me show you how to enhance your visibility among the different aspects of this population.  Right now, go to Contact Me, enter your info and put “Boomers & Beyond” in the subject head.  Also keep your eyes open for more information (including a blog) relating to this market.