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The Range of Health Pros

First there are "doctors." Just think of members of the mass audience carrying "M.D." after their names. (Including CMOs.) Then this market continues, in a variety of services:

  • CEOs

  • Nurses

  • Dietitians

  • HR



  • IT

  • PhD

  • PTs, RTs, OTs​

  • Sales

Think of these needs: Case Studies, White Papers, Patient Education, Special Communications, Opinion (aka Viewpoint or Sounding Board). Can be Journal inserts or B2B trade pubs.


And about those bullets? They're in alphabetical order, not in order of importance. In my collaborations, it's always important to meet all sorts of people and understand, then meet, their goals.


“I wanted to take this opportunity to thank you for working so hard for Vision Expo and helping make it a success... . Your attention to detail and creativity were an asset...much needed by our group…”--R.B, original board member, International Vision Expo

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