Reaching senior market
You saw this elsewhere, but this confirms it: I've been reaching boomers (and they're at ages 50+, not just 65+), their friends/families, and professionals for over 25 years. And I've even won print/online awards in this area. See just a few key collaborators here.
Originally Erickson Retirement Communities, I exploded readership of their monthly newspaper and helped create a whole marketing subgroup, raising readership from 1.5 to 3 million in about 16 months. This story brought unexpected award from Arthritis Foundation
This expert in Alzheimer's billing was fascinated with LinkedIn Stories. Suggested and wrote all (like this one) for one year...and he was overwhelmed with new prospects!
One of first reporters brought from outside the network to start writing for this new online venue. Mostly covered senior market after submitting ideas to editor; sometimes assigned other topics. This "Seniors & Anorexia" was my idea.