Writing, Marketing, & Editing for Health, Seniors, Tech, & Biz
“Turning your complex content into what's truly compelling”©
Great Ghostwriter Grabs Sales!
About Me
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I started working as a reporter and was the managing editor of health care magazines 20+ years ago. I segued into business-to-business advertising and then to public relations.
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Early on, I found I could write not only clinical materials but also for the lay public. Indeed, I found I had a definite knack for "consumer-speak," a skill that is lacking among most medical writers.
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And thanks to my work in editorial, I’ve also honed my skill in strategy and market analysis. After all, how can you keep a magazine successful if you can’t analyze the changes your audience is facing—and adapt your content accordingly? I brought this “What’s the Story?” (always truthful) mindset into advertising and PR and it was that which led to my consistently creating successful marketing campaigns and rescuing failing ones.
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Find out more now. (For a fun marketing story when you call, ask about the Gestational Diabetes pitch restructure. It meant the difference between luring only two reporters at a luncheon and bringing in nearly 30.)
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Contact me now for a FREE 15-minute get-acquainted collaboration.