Why Outsourcing Can Help Your Communications
Going back through nifty communication stories brought me to one with a very interesting topic: why relying on an internal Chief Communications Officer for all your ideas/stories has (like most things in life) some disadvantages.
Get to that in a second, but to be fair it's important to note the benefits. Your company can glean important insights from someone who's most likely to understand your mission, and thus meet your aims. And they better understand how the company operates, so they know who to contact to enhance insight, gain approvals, and in other ways get the deed done as desired.
But external POV often helps