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Hey Marketing Gurus!

How Innovative are Your Blogs for Boomers or Healthcare?

If a story is not about the hearer, he will not listen. And here I make a rule—a great and interesting story is about everyone or it will not last.--John Steinbeck

One of the greatest challenges when it comes to posting blogs is writing more than just basic news. I know many other storytelling colleagues and I agree that news is great…but the traditional focus isn’t really enough.

It doesn’t matter if you’re helping to educate America's seniors, or those whose business it is to help them. (Some of you are doing both!) All industries in health and senior-related areas—and I’ll throw in those on the tech side of boomer outreach—offer so many innovations regularly they should inspire tons of ideas.

Rule #1: Research

I admit I’ve got an absolute prejudice when it comes to the vast topic options blogging in healthcare alone offers, let alone reaching older adults. Maybe it is because I started in journalism. Back in the ancient days, we had to set a magazine's editorial calendar months in advance; for the trade side it was at least three months, for most consumer magazines it was six.

A major key to success was researching industry news. Among the stories that always generated my own:

  1. A company’s success story—Yes it could be your own. But what about someone else’s? Would you want to profile that company? Who else in your industry is working on the same kind of product/service and what were their perspec